WellChosen Coming to the Shopify App Store

Gift search that understands the request

Site search is good at blue running shoes, size 9 and useless at something for my dad who's just started cycling. WellChosen answers the second kind, from your in-stock catalogue.

Coming to the Shopify App Store

Free plan, no card. Paid plans have a 7-day trial. Billed through Shopify. Best for stores with a few hundred products or more.

real results, in stock A row of in-stock gift ideas with prices: a peated single malt, a fisherman roll neck, suede desert boots, carbon trekking poles and compact binoculars.
Live on Hartwell & Rowe, our own demo store: a department store that doesn't exist, with 528 products that could. Type any request above. Open the full demo.

Only in-stock productsClicks, not codeBilled on your Shopify invoiceMade in the UK by one person

How it works

  1. A shopper describes the person

    “My sister's into jewellery, under £90.” No quiz, no filters, no tagging for you to set up.

  2. WellChosen picks from your live catalogue

    A language model reads the request as a person and a budget, not as keywords, and judges every in-stock product against it.

  3. They click through and buy

    Up to 24 ideas, eight at a time, each linking to its product page. Shoppers are never identified.

Three ways to add it, all with clicks

Set up in Shopify's theme editor. No code, and no developer needed.

  1. the block goes
    wherever you drop it

    A block on any page

    Your home page, a collection or a landing page. Headline, prompts, button and accent colour are yours to set, and it uses your theme's fonts.

  2. one small button,
    every page

    A floating launcher

    A “Gift ideas” button in the corner of every page. It opens the finder in a panel, a bottom sheet on phones, so shoppers can ask from wherever they are.

  3. a gift guide
    that answers back

    A gift page of its own

    The block on a page of its own, linked from your menu, emails and campaigns. A Christmas gift guide that asks who it's for.

A few minutes to set up; the catalogue stays in sync on its own. The install steps, with a screenshot of each.

Pricing

Four plans, billed through Shopify in US dollars. The same prices as the App Store listing, to the cent.

Start here. No card, not a trial.

Free

$0

  • 100 smart searches per 30 days
  • Then keyword search until older searches roll off
  • Support reply within 3 working days

7-day free trial

Starter

$59 a month

  • 1,000 smart searches per 30 days
  • Then $0.015 per extra search
  • Support reply within 1 working day

7-day free trial

Growth

$99 a month

  • 5,000 smart searches per 30 days
  • Then $0.01 per extra search
  • Support reply within 1 working day

7-day free trial

Pro

$249 a month

  • 20,000 smart searches per 30 days
  • Then $0.008 per extra search
  • Support reply within 1 working day

Plans are chosen inside Shopify after install. Get the install link when it's live.

A smart search is a descriptive request that returns results. Short searches, product codes and repeats don't count.

At the limit: on Free, shoppers still get results, by keyword, until older searches roll off. On paid plans search never stops; extra searches go on your Shopify invoice at the card rate, and the app warns you at 80%.

Not sure which plan? Start on Free; the app shows searches used in the last 30 days. Pricing details and questions.

Questions merchants ask

Is it right for my store?

WellChosen suits stores with a few hundred products or more, across a range of interests. If your shoppers can see everything you sell on one page, you don’t need it.

Does it work with my theme?

Yes, on any Online Store 2.0 theme. It uses your theme's fonts; you set the wording and accent colour in the theme editor.

What data does WellChosen collect?

Your product catalogue and the text shoppers type. No IP addresses, cookies or customer IDs. Search text is kept for up to 12 hours, and everything is deleted when you uninstall. The privacy policy.

What counts as a smart search?

A descriptive request, such as “a gift for a dad who's into cycling”, that returns results. Short searches, product codes, repeats within 12 hours and failed searches aren't counted.

Can I change the wording and colours?

Yes: headline, sub-copy, placeholder, button label, accent colour and up to four suggested prompts, all in the theme editor. Leave the prompts blank and WellChosen suggests them from your catalogue.

What happens when the trial ends?

Your plan starts and Shopify adds it to your next invoice. Change or cancel any time from the app; uninstalling cancels the plan and deletes your store's data.

More questions and how to reach us.

From the maker

I'm Sam. WellChosen is a one-person business in the UK, and I built it because I kept watching people give up on shop search the moment they tried to describe a person instead of a product.

It stores your catalogue and the words shoppers type, nothing about the shoppers themselves, and query text is gone within 12 hours. Email me and the reply comes from the person who wrote the code.

Sam

Get the install link when it's live

WellChosen is in review at the Shopify App Store. Leave an email and I'll send the link the day it's approved. Nothing else, ever.

Recently shipped

  • Retailer demo pages take the retailer's own colour and open their site search on the same request for comparison.
  • Demo pages explain the three ways to add WellChosen to a store, with a drawing of each.
  • More variety in results: at most two of one kind of product per page of eight.

Full changelog.

Gift search your shoppers can talk to

Free plan, no card. Paid plans have a 7-day trial. Billed through Shopify.

Coming to the Shopify App Store Try it on a live catalogue