I’d like to set the scene here. In February last year I owned an offline company in the UK that provides financial services to small businesses. With the worldwide recession looming, my own company was also struggling to stay afloat. I was forced to cut my advertising budget and explore new and more cost effective advertising solutions as my current Local TV, and radio advertising methods simply weren’t giving the ROI I needed.

I already knew the importance of online marketing and employed a trusted company (www.seoservicespot.co.uk) who had already helped 2 of my business partners achieve success by getting their websites to the front page of google. Within 6 months I had tripled the traffic to my website and things were once again looking up.

However, With my new found advertising strategy I wanted to branch out a little. I cut my radio advertising budget completely and bought in a stock of promotional items. These consisted of Pens, Mugs, Clothing, Keyrings, and numerous desktop items. For me it was important that I used high quality items as I wanted to reflect the quality service that my business provides.

We are now 12 months into my new strategies and I still own the company which has doubled in size, employs 30% more staff and at a time when many businesses are struggling, mine is thriving and I feel I am finally reaping the rewards for my efforts over the last 20 years. But if it wasn’t for that brief period of decline I may never have changed my methods and I’m sure I would have either lost my business entirely or be continuing along the same path I was 10 years ago.